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Business 101 from COVID-19: We want see brands do ‘more good’

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“More than three quarters (78%) want brands to adapt their business for the greater good” – Havas Meaningful Brands Study, 2020

No-one saw this crisis coming or realised the enormous impact it would have on our local businesses and our communities.

Thankfully, we’ve seen the good of this crisis bring our community so much closer.

However, more than ever consumers are wanting to see brands ‘doing good’ in our community by helping others and giving support.

What does the research say? 

The Havas Meaningful Brands Study 2020 surveyed the attitudes of 300,000 people from all over the world to understand consumer needs and concerns during the crisis.

Of the 1,000 Australians surveyed, two-thirds (66%) would abandon a brand that purely focus on selling and commercial goals during this period and more than three quarters (78%) want brands to adapt their business for the greater good.

And Australian consumers would not mind if 77% of brands in their lives simply disappeared overnight.

We’re a Community Foundation

Here at Ipswich Hospital Foundation, we’re a Foundation working hard supporting West Moreton Hospital and Health Service our Community to stay safe and healthy, especially during COVID-19. All this hard work couldn’t be done without our local businesses.

How you and your business can ‘do good’

Here are some of the ways we can partner together and do a little more good in our community.

Send a Hero-gram

You can send a message of hope, thanks and support to our Health Heroes community safe and healthy during this tough time.

We’ve received some truly heartwarming words so far from businesses right across our community.

TIP: Sign your Hero-gram with your Business and share it on Social Media.

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Join Blue Book

Blue Book is our NEW platform that connects local businesses (like yours) with Healthcare staff (that’s potentially 3,500+ people) and their families in our community with exclusive deals, discounts, offers and more.


We’re always in need of skilled volunteers across a number of programs. Volunteering as an individual, team or business is always appreciated. Alot of our work could not be done without the help of our incredible Volunteers.


Every donation gets us a little further in supporting West Moreton Hospital and Health Service and our community. Your donated dollars can help to buy medical equipment, low-cost fitness activities, patient entertainment, improvements to our services and so much more!

We are all in this together. Together we can make a real difference.